Peruvians at Columbia is the official Peruvian Student Association at Columbia University. The visual identity draws inspiration from the chacana — a key symbol in pre-Hispanic geometry — reinterpreted through a delicate and minimal design approach.
The logo and graphic line are set in a duotone palette based on Columbia University's official blues, reinforcing a sober and cohesive aesthetic while subtly evoking Peruvian heritage through geometric abstraction. The result is a visual identity that links institutional formality with cultural symbolism.
The branding extends across various formats — from social media posts and printed flyers to postcards, pins, mugs, tote bags, and presentation materials — supporting consistent and versatile communication across formal and casual contexts.
